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On Being Opportunistic about Networking (Guest Post)

February 2, 2011 12 comments

Most often asked question, “How are you always successful?” My answer is always the same; 1) I’m not; but like any gambler, you only hear of the successes, not the failures 2) I never underestimate the power of a person; I seek out mentors, find people who are smarter than me; and I latch on! So it only made sense that my first guest post was written by Allison Cheston – Career Expert, Marketer, Mentor, and most importantly – authentically unique “Baby Boomer” who UNDERSTANDS Gen Y!

As a Boomer who spends a lot of time with Gen Y’s, I can attest to the value of connecting with all kinds of people to ask and answer questions, trade information and share expertise. It’s what I do, all day long. And judging by the number of people contributing on sites like Brazen Careerist, it’s a pretty popular activity.

Why is it popular? It’s the combination of the sense of community and the appeal of crowd sourcing. The idea that you can post a question such as “Do you know any branding firms in Chicago?”, and within several minutes to an hour, not only receive a list of firms but often, someone willing to connect you to someone at that firm. Without knowing you. That’s amazing.

The majority of Boomers don’t operate that way—most of them want to be able to check someone out before making a referral. All the books on networking, like Never Eat Lunch Alone and Love is the Killer App—they’re all directed at Boomers. Because Boomers always want to understand the purpose of networking, what is the end goal. Or they’re not interested.

It’s one of the great things Boomers can take from Gen Y’s. Of course there’s risk attached to it, but there can be great rewards.

Let me give you a direct example of the power of being opportunistic when it comes to networking. I’m writing a book: In the Driver’s Seat: Work-Life Navigation Skills for Young Adults. In the spring, I posted requests on Brazen Careerist.com, LinkedIn and Facebook, inviting Gen Y college grads to interview with me. Because these are Gen Y’s, they were responsive. They loved the idea of the book and they wanted to be part of it. Some of my Boomer friends asked if I was paying them. I was not.

One of the first people to respond and interview with me was Jamie Nacht Farrell. We hit it off, and she sent me a huge number of her friends to interview. And then she hired me to coach her. And then she became my #1 editor for the book. And now she is making deals for us to turn the book into a curriculum both for online use and as a companion product to a variety of career sites catering to young adults. And by the way, I live in New York City, Jamie lives in Dallas and there are 20 years between us.

This probably seems totally plausible to those of you reading this who happen to be Gen Y’s. But from where I sit, I can tell you it’s unusual. And that’s too bad.

The first two ingredients necessary: openness on both sides and a generosity of spirit. And Jamie has that in spades. Not to mention her genius for packaging and selling people and products. So we’re a great team.

The message: With risk come rewards. No matter what your stage of life, stay open to opportunities and network with people you might not cross paths with in your daily life. That’s the beauty of the Internet but you have to be ready to take advantage of it.

Allison Cheston
Career Advisor
Contact Me If You’d Like to be Interviewed for My Book!

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