Home > What's in my head now? > Social Media: Is More Needed in Healthcare?

Social Media: Is More Needed in Healthcare?

February 25, 2012 Leave a comment Go to comments

savedHealthcare

Getting involved with social media is like following through with a workout plan; in the beginning, the potential for big results fuel a gung ho attitude. As the days turn into weeks, bad habits creep in when the fruits of hard work are not as grand or immediate as expected. Similarly, organizations expect a lot out of social media. Its glamour and promises push companies to delve into its deep waters, but like all strong tools, a great reward only comes with hard work. Social media can work well when ingenuity and a long-term plan to realize benefits are employed—not boilerplate strategies.

Slow to pick up, the sluggish healthcare industry is beginning to use new communication mediums, such as social media, at an increasing rate; social media’s charm is not responsible. Pressure from competition is forcing healthcare’s engagement, or opponents may gain ground in the communications arena. Facebook and Twitter…

View original post 563 more words

Advertisements
  1. February 26, 2012 at 5:55 am

    …..it is:

    1. Tracked and metrics are developed
    2. Realized that is not a miracle solution
    3. Given resources and structures to be successful
    4. A priority (Not something Jenny in Accounting does on her lunch because she is young and knows about that social network type stuff)
    5. Integrated with organizational structures and cultural.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: