Home > All About ME, Building Business Relationships, Sales and Marketing in 2010 > In Business – “If You’re Comfortable, You’re Dead”

In Business – “If You’re Comfortable, You’re Dead”


I read a great blog post this morning from Josh Allen that talked about doing one thing everyday that scares you.

Certainly, this is important in life or no one would ever get anywhere, but it is just as important, if not more so, in business.

The CEO of my last company said to me, “If you’re comfortable, you’re dead”. As soon as I was successful in building a department or repeatedly successful in hitting sales goals or revenue targets, he would move me into another role. I looked at him once and said, “Are you ever going to let me relax for a week and enjoy being good at something?”. His response was not anger but disappointment (so much worse). He told me he didn’t hire me to be “good” at anything; he wanted me to be GREAT at something. In fact, he wanted me to be great at running a business. In his opinion (and I agree), in order to successfully run a business, you need to be able to excel at any role IN the business. Hence, the reason he moved me to build and run new departments as soon as my current department was in a ‘going concern’ mode.

To simplify the learning behind this story; get out of your comfort zone.

You should always put yourself in uncomfortable situations because there is no other way to grow and learn.

You’ll learn a lot more from your failures than your successes and the only way to fail is to be somewhere where failing is possible.

Example: If you’re great at sales, what’s the next step? Look to be a sales manager. Look to learn different types of sales in different industries. Look to double or triple your sales. If you’re anything like me, you’ll be bored with selling a product as soon as you get good at it…take your model and train other people.

Any skill set can always be bettered. What’s your next step?

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  1. Audrey Williams
    April 15, 2010 at 1:06 pm

    Yes… Work is full of challenges if you are motivated, willing to hold responsibility, willing to move on and prepared to go beyond your capabilities to achieve success as an individual as well as an organisation. You also learn from your failures if you think positively into the future. Apply yourself! Get out of your comfort zone and make it challenging.

    Life becomes challenging and you become more innovative, productive, more in demand, develop superior knowledgeable & skills all towards SUCCESS.

  2. April 28, 2010 at 2:04 pm

    sup what is ur fb site?

  1. June 1, 2010 at 8:10 pm
  2. July 20, 2010 at 10:05 pm
  3. September 9, 2010 at 9:53 am
  4. January 28, 2011 at 9:12 am

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