Home > innovation, Sales and Marketing in 2010 > Don’t be a HATER

Don’t be a HATER


I got an email from Gary Vaynerchuck today stating, “Hey Guys I was wondering if you guys have read Crush IT and if you had if you would please leave your honest review on Amazon http://www.amazon.com/gp/product/0061914177/ref=cm_rdp_product a bunch of haters have come on in the past week and I was thinking that it’s sad that people with venom are more motivated than the peeps with Honey. If I got a review for every person that has e-mailed me how much they loved the book I would be in the ball park of 5000 5 star reviews. lol. Anyway wanted to say hi and ask for this support and more importantly wish you all well and a great week”

It amazes me how many people HATE those that are outside the status quo; that are not ‘the norm’. If we go back in time, most entreprenuers that have been successful in business have gone against the norm. Even Warren Buffet tells us to “buy when it’s not popular to do so and buy something that’s not popular”. Why does he say this? Because something that is popular in business has already become the status quo – there is already a business model out there doing what you would be purchasing. It is the “next big thing” that you need to find. There are certain business models, or sales and marketing strategies, that will forever work. Example: call centers. It is rare to find a call center business that differs vastly from the others; however, in businesses that are similar – it is the one that has the unique “business approach”. In the call center example, perhaps you can find a company that will take payment on performance rather than a fee per hour. In a business like “fast food”, maybe it’s the angle of the commercials that differ. I can assure you – whomever is doing something the furthest from the norm will be the most noticed.

In relation to Gary’s email above, why do people hate Gary? Pretty simple; people are afraid of him. The biggest (most documented) fear in the human race is fear of the unknown. it is innovators like Gary Vaynerchuck who not only figured out how to ‘market’ the unknown, but have taken the step to inspire others to pursue what they never thought they could.

So, why the haters? People are afraid of those that follow their passion; afraid of the business leaders that want to differentiate and mentor others to be creative and think outside the box…they know that the next round of successful business will come from these Gen Y businessmen and they don’t like it.

Well guess what? Suck it up.

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