I’ve always believed in the companies I’ve worked for. Similarly, I’ve always believed in the bosses I’ve worked for. I’m unsure if this was “luck” or me seeking out people who inspire me and business models I take pride in working for, but regardless, I realized this past week I wouldn’t except anything less.
I never understood how people could work 9 AM – 5 PM, take a lunch hour, and go home feeling fulfilled at the end of the day. Perhaps it goes back to the age old verbiage, some people “live to work” while others “work to live”. I’m more of a “live to work” person. I had never really ‘discussed’ my career / career options with anyone except my husband and friends, and as I’m at what I believe to be a pivotal point in my career; I decided maybe it was time to speak with an expert. No, not a ‘shrink’, but a career counselor.
While I’m consulting right now; owning my own business, I do want to go back into the ‘working world’; I miss having a team and definitely miss having people around I can learn from. As the higher education industry is booming right now (perhaps not in a good way), jobs in the industry for innovators are aplenty. Every time I interview or speak to a prospective company about a future relationship, I get excited. I can’t help it; I love building things from the ground up. That said, I couldn’t figure out why I was always excited (at first) and the more I learned about each company, the less excited I became. I loved the people, love the ‘start up’, but my gut was repeatedly telling me, “STOP”. I couldn’t figure out why, but after reviewing my notes from the career counseling session I had, it was clear; it’s because I’m not passionate about anything I’ve been offered. There is nothing truly innovative, nothing new, and certainly nothing that will address the issues the for profit education sector is dealing with right now.
This is an interesting paradox for someone who owns their own consulting business as the way I make money is by working with companies and teaching them how to do things that I’ve done successfully in the past. The problem is; I don’t believe most of what the for profits have done in the past will be useful for the future. Certainly, the skill sets and experiences will help to be successful, but innovation is going to ‘win’ in this industry. So, for the past 8 months I’ve been working, doing what a ‘consultant’ does, made more money than I’ve ever made before; and I have a fiduciary responsibility to continue running this business until I do find something full time that I am passionate about. But I wonder, from a psychological standpoint, how one can continuously work on projects that I don’t believe have a solid chance of long term success?
Short term success? Certainly. Can I bring a business to profitability? Can I teach them best practices? Can I education them about marketing, call centers, operations, and give the best recommendations in TODAY’s world – Absolutely. But in this industry, ‘today’s world’ is rapidly changing.
So the question for me is – how long am I willing to work for businesses I’m not passionate about? I’m delivering for the companies; but not delivering for myself. I am not fulfilled. I hate working from 9 AM – 5 PM. I hate not waking up at 2 AM with a great idea that I can draw up and execute on as I rush into the office at 7 am the next day. I hate not feeling the ‘fire in the belly’. But, I guess this is the life of a consultant. People pay you for your expertise, but you’re not necessarily building something that matters. I originally thought they money would outweigh the need to be passionate about a business. When the money didn’t excite me anymore, I told myself that the executives I was learning from would motivate me to feel passionate about what I was doing. Turns out, that hasn’t worked either. So, I continue in my quest for a meaningful role in a company I believe in and whose model I am passionate about. And I’m left with the question: Would life be easier if I could ‘teach’ myself to “work to live” instead of “living to work”?
I’ve worked in 4 start ups and been successful 4 times. I define success in a start up as the company becoming profitable as well as a “going concern” business.
While my ego would like to think I can attribute these successes to my own intellectual superiority, I have become more of a realist. There have, however, been 3 constants to these successes and now consulting for numerous start ups, I’m shocked to find the minimal time and thought that goes into what I consider the initial recipe for success.
A strategic and well thought out human resource initial plan will
1. Hiring on 4 traits
Always list these 4 criteria in order of the ‘traits possessed’ for your potential hire:
The order that will bring you a successful candidate in a start up world;
What does this mean? It means that someone who is tenacious, ambitious, has unparalleled work ethic while also having the ability to make good decisions and think ‘outside the box’ is going to be far more valuable than the “MBA who has worked in corporate America for 5 – 10 years”. Certainly, there are roles for these folks, but not in the core of your start up executive, senior, or middle level management teams.
2. Sacrifice is KEY
Offer a very minimal base salary – regardless of the role. PAY FOR SUCCESS ONLY.
When you have team members that are confident enough in their abilities that they agree to being tied directly into accountability metrics to get paid, you have people who are ‘bought in’. Take the time to develop a monthly accountability plan. It may take you a couple hours to develop the ‘right’ plan and another hour to explain it to a colleague, but it will drive millions in revenue over time; as well as cut costs.
3. CUT THE FAT
Stop hiring people who do not have the ability to act in numerous roles. Oftentimes, I see start ups where executives can play numerous roles; they can develop and drive strategy on the marketing side, but also be an operator if needed – and most times a salesperson as well. Then when it comes to hiring senior and middle management, ‘executives’ seem to think that they should each have a vertical of employees reporting to them. Forget the vertical. Find senior and middle managers who can play multiple roles as well. YOU WANT TO HIRE MINI C.E.O.s.
For example, you don’t want just a ‘director of creative’, you want a creative designer who can design, code, has an e-commerce and technology background, can manage websites, QA the site, and has the operational background to project manage anything in your marketing department. Many start ups hire 1 “director of marketing”, 1 creative designer, another technology person. Find someone with all of these skills.
Another example; do not hire a “director of sales” or “director of marketing”…Hire a “director of revenue driving operations” or a “rain maker”. Find someone who can negotiate deals and don’t only use them on the business development side; use them on the marketing team as well – to work on marketing negotiations. If the individual is “innately intelligent” and “motivated”, they will pro-actively learn about all areas of your business (motivation) and adapt their skill sets quickly based on the knowledge (Innately intelligent). Combined with creative deal making and negotiation skills, you want your ‘revenue driver’ to also have had an operational background – who needs a sales / marketing operations person? Until you’re profitable – it’s a waste.
Last week I was offered a phenomenal Chief Operating Officer role in a great start up company. I was offered a decent starting salary (for a start up venture), but more importantly – a lot of equity. Even more important, I saw that I could learn from the co-founders and I believed in the product. One would think I would be ecstatic. I was, but there was something holding me back. I couldn’t figure out why I was not jumping through the roof and accepting, so I called one of the most influential mentors I’ve had, who knows me as an employee, colleague, and personally and he had one simple question that I couldn’t answer. What is your vision for yourself?
My vision (in my mind) is simple; I already have the perfect husband – then add to the picture 2 kids, a dog, 5 bedroom house on the ocean in South Fl, and CEO of my own company. Well, that all sounds plausible in theory and I’m CEO of my own company now; although I’d like to be CEO of a $30-$40 million dollar business so we have some growing to do.
This is where my mentor gave me a dose of reality; he said, “Jamie, my wife and I speak literally every week about how she feels she’s not giving enough time to our children.” His wife is the Chief Administrative Officer for a major company, extremely bright, ambitious, and absolutely adores her children. So, they’re both fantastic parents and it would “appear” they ‘live the dream’, but it also sounds like the “having young children” and “feeling like you are doing a good job as a mother” is STILL something that can be an issue.
I’ve spoken to others whom are extremely successful in business and have fabulous children / home lives and my findings; the mother has usually taken off of work for a year or two after the baby is born or one of the parents have their own business where they keep their own hours.
So, it would appear from all “data” and “anecdotal” points that my vision is flawed…but it can’t be, right? There must be hundreds of women who have been successful in their careers and still feel like they’re giving their children enough time. Isn’t that what the feminist movement was all about?
So let’s assume, for 1 second, that I cannot be a CEO or COO of a large corporation AND be an attentive mother; then what? Do I put my “career” vision on hold for a few years? I can certainly continue to work as I’m working now and make great money and spend time with my children, but I miss having something “to build” and I miss having a “team”.
Is it possible to NOT have a vision relating to business? And if so, can I be successful without that vision?
I am confident, possibly too confident that I will succeed in whatever business endeavor I undertake. I have the experience and the track record there; so can my ‘vision’ only include things that are personal? I see myself being successful at whatever I want to do – can my vision just be broad right now? Can it be, “be successful?”
An old boss / mentor of mine told me that everything is purposeful. I remember the first time I heard him say this; I was 24 years old, we were in month two of a start up, and I had worked on all the mappings in our database. Based on the way I had mapped something, we were $200,000 more “in the red” than projected and only saw this once the end of month P&L came out. He was so angry, I thought he would fire me…but he called me into his office and asked one questions, “what did you learn from this?” I told him what I had learned and he explained he was not angry because “everything is purposeful” and “it was purposeful that it happened at such an early stage of the business and not 6 months later when we were driving 20 times as much traffic to our website”.
I’ve never really forgotten that conversation and as the years have gone on, every time something negative in my life occurs, I think to myself, “this is purposeful”. While this has helped me through a lot of hard times, I also sometimes wonder if this is just an ‘excuse’ when I make a mistake.
I was watching the video below and it brought me back to the ‘benefits’ of failing. Certainly, we all fail; and certainly if we listen to anyone successful, we hear how they have grown so much more from their failures than their successes. This made me wonder if every time we ‘fail’ at something, it’s purposeful – there is a reason involved. I can go through my life, or at least the past 7 or 8 years and track back everything I “considered” a failure. Certainly, something positive has come out of each failure, but is this because it was “purposeful” or because I have a tenacious personality and ‘made something positive happen’? I’m interested in your thoughts on the video as well as examples of times a ‘failure’ in one thing has NOT led you to something positive in another. Please do share as I cannot come up with anything at this time and I’m still thinking, thinking, thinking. Everything I think about, I’m able to “spin” into a positive; but am I “spinning” or are things really purposeful?
This video, the Harvard 2008 commencement speech by JK Rowlings, is not only an entertaining speech; but certainly talks about how ‘failing’ leads you learn things about yourself you wouldn’t otherwise have learned. It’s a sense of empowerment. I’ve failed numerous times, but unsure if I’ve ever had a revelation as big as JK Rowlings.
Part 1 of 2
Part 2 of 2
It’s not good. period. I should probably start by telling you what I think of as a corporation: 1) Sign offs 2) “strategic plans” that cannot be altered in a moment’s notice 3) High level executives who want to ‘stick with what they know’.
In my first start up, we went completely outside the box and did things that had never been done before. We didn’t listen to other people’s opinions, but like the book BLINK says, we went with our gut…and we got it right. We had belief in our product (leads), we were able to sell our product, and our CEO / COO that ran the marketing component of our business were not limited by norms. To be more precise, they went against the norms. We ended up with two things: 1) Profitability in under one year 2) A new business model for our industry. If we had been running our business trying to stick with what we knew, not changing or testing things on the ‘fly’, and not listening to the younger / less experienced folks in our organization, none of this would have occurred.
Taking “C” level executives from the corporate world and throwing them into a start up business is not a good thing unless there is balance. If you have 3 “C” level or “VP” level employees from ‘corporate’, they should be balanced by those of us who have succeeded in the ‘start up’ world. There is a reason the same people are successful in start ups again and again and again; they have great business instincts, have no fear, and are tenacious. When they try something that is “outside of the box”, they’re going to do whatever it takes to make it work. They’re out to prove their model. In many companies, they would likely be defined as “rebels” as they may be superstars, but many of their ideas are viewed as outrageous.
Start up people need freedom. They need freedom to make decisions and freedom to act on decisions within a short time frame. Not everything must be laid out in a “plan”. If something works, SCALE IT…and scale it immediately before your competitor does.
Where did this come from? Many companies I work with have solid products…not disruptive technology and neither are all business models different, but the products can certainly beat out that of their competitors. Most have high level executives who come from ‘corporate’ backgrounds; certainly brilliant and experienced in their respective areas, but ‘corporate’ nonetheless. At times, I’m hired to consult in one area that I’ve had immense success in; marketing for higher education. Under the marketing umbrella, many times I’m hired to execute on ONE aspect of that strategic marketing plan. I attempted to remain focused on that specific ‘goal’ and as I’m was executing, it becomes apparent that there are secondary strategies needed to supplement what I was doing. It’s low risk / low cost. I put it out there for the companies to evaluate. Response, “We’ll think about it”…and you could tell the companies weren’t ‘really’ going to think about it. Think about it? 1) Who thinks about anything in a start up? Think about it for 5-10 minutes maybe…and get back to me with an answer. It would be less than a $2K test. I wanted to say, “if it doesn’t work, take it off my paycheck…” but surprisingly keep my mouth shut. 2) DATA. Past data from the same exact type of campaign shows that my ‘gut’ instinct was correct. I guess I should have sat down and made a formal “business case” for what I wanted to do, but it’s a start up – who has the time?
Anyways, as a consultant – even if hired to focus on 1 area of the business…I consider it my “job” to advise on other parts as well. I don’t mind being told, “No”, if there’s a good reason…but for a cheap test, that’s 100% scalable, and historical data proves it works…I don’t want a “No” or an “I’ll think about it”. I want a “Go for it” – like a start up company with a “start up” executive team would do.
50% Track Record
50% Relationship Builder / Networker
Is it really so simple?
Under each of these areas are several bullet points / advice on how to mazimize each bullet point; but once you hear my story, I have proved this is the recipe for a thriving ‘restaurant’.
While I was working in the corporate world, I always did projects on the side; pro bono. Sometimes they were internal, sometimes helping partners I was working with (relationship building), but always seeking to build 1) my knowledge base 2) My network. I also always wanted to prove to myself that I couldn’t “only do” what was needed in my day to day jobs; I wanted ‘practice’ with other industries and the experience of working with different executives.
When I left my most recent company (about 5 months ago), I was going to take a few month “break”, as I’ve been working 80 hour weeks for about 8 years now, but didn’t have the chance. As soon as “word got out” that I had left a company, my phone was ringing; my email was flowing. Companies that I had ‘partnered’ with in the past, prior colleagues, they all had projects for me. I certainly wasn’t going to say “no”, but I did need to learn the consultancy market in about 3 days…which of course, I did. I was truthful with the people I called and asked how they ‘normally’ pay consultants. The same 4 or 5 options were out there, so I adopted each to diffferent projects and was on my way. Here is where and how I’ve found success and clientelle – with no direct response or branding marketing. As sad as this is…I haven’t even had time to put together a website. Go figure.
Part One: Track Record
Under this category lies several things that companies love to see.
1. Obviously the successes in each of your positions or endeavors. While this is important to put on your resume or linkedin page, what I’ve found is that my track record of MISTAKES (when speaking to companies) has worked equally as well in my favor. My explanation – “I succeeded in ‘X’, but would not have done so had I not made these mistakes…which I learned from and constantly adopt in my new endeavors”.
2. TYPES of companies worked for:
one suggestion I have for anyone who is entrepreneurial, ambitious in business, and wanting to really learn how to build a company is to work for a start up company. This shows executives at companies several things (dependent on your role and in what type of company). Just to be sure we’re on the same page; when I say, “start up company”, I am referring to a company that is IN THE RED with minimal employees.
First, it shows that you are willing to take RISK. Important for someone hiring a consultant for 2 reasons: 1) The company will not be ‘afraid’ to give you something as a project 2) The company and consultant can create different deal types that puts the onus on the consultant to get work done. It’s allows the consultant to take on a ‘pay per performance’ model, which companies love.
Second, it shows that you have likely worked in an environment where you have had to wear a myriad of professional ‘hats’. For example: while you may have held a “biz dev” role, the likelihood is you also probably had to learn the ‘sales operations’, developed the sales process, the documents, even the ‘creative’ to send out to clients. That is three other skillsets other than biz dev: Operations, BPI, and marketing / creative development.
Third, it shows you are tenacious with a phenomenal work ethic.
Fourth, The “best” type of start up you can work at…one that is “doing something that has never been done before”. If you can work for that company in a managerial role and move up to an executive role while there; AND be there while the company is successful, going from the “red” to a “black” going concern…you’re a golden child.
Another great type of company to work for is one that offers continuing professional and management development courses. While there are some “large” Fortune 100 companies that put you in a position, teach you about that position, and ‘call it a day’; there are others that invest heavily into bettering their employees. You’re looking for a company that seeks promotion from within as well as one that values the education of their employees.
A third company that will help what others view in your ‘track record’ is one that may not be a start up, BUT is constantly building out new smaller businesses, departments, concepts, products, etc. If you can become part of that “new” team, fantastic experience as well.
Start up businesses seem to be the place where most consultants are sought out, so let’s talk about the type of person you have to be to not only enjoy this role, but be successful in it. This takes a particular type of individual, so before you jump on that, let me explain attributes needed. Start ups are NOT for everyone.
1. The vision to identify the “right” start up. Don’t kid yourself; this is a gift and a skill set. As 95% of start up companies fail, you need to learn how to identify the ones that “have a high chance of success based on the market, product or service, and executive team. If any one of these components are not at 100%, your business will fail.
2. The “NO FEAR” attitude. You are going to be placed outside your comfort zone 75% of the time. That’s the FUN of the start up! You cannot be scared to do something you’ve never done before, you cannot be scared to share your opinions even if everyone else is countering it, you cannot be scared to work 100 hours / week, and you certainly cannot be ‘scared’ of success or failure.
3. Passion; you must be passionate about the mission of the company. If you are a person who is typically not ‘emotional’ or does not get “attached” to their job or feel loyalty for their product, service, or team members; this may be a tough transition for you.
To Be Continued This Eve
When I stopped working FT a few months ago, I wasn’t sure what direction I was going. Three schools of thought: 1) Start my own company. 2) Be a consultant 3) Get another job.
I knew I didn’t want another FT job (at least not right away) as I’m a ‘start up ‘ junkie. I like to build businesses, departments, strategies, and ideas…and then take from conception to “LIVE”; and make them profitable. So that left me with either my own business or consulting. I realized, the two did not need be mutually exclusive. So, while building a business plan, I’ve been consulting and contracting. As higher education, specifically online higher education, is an incestuous industry; as soon as word got out, the phone calls and requests came in. It seemed that this would be easier than I thought – at first.
I quickly realized that to be successful in consulting, to be referred, and to work with numerous clients, it would take a lot more than a great past track record. It would take patience (something I don’t have much of), discipline to NOT take every job offered, and more so, this was yet another great experience where I was learning to ‘check my ego at the door’. In return, and the reason I love consulting, I was learning just as much from clients as they were learning from me. I quickly took the revenue driving sales and marketing strategies I had employed in higher ed and took them across numerous verticals.
So, why do some consultants make it? Why are there some of us that get repeat business while others may spend weeks or months marketing themselves and get nothing? Very simple answer: PAY PER PERFORMANCE CONSULTING.
So how does that work? Well, it depends on what you’re consulting on. However – there is one thing we can agree on: companies would rather YOU take the risk than them. We can also agree that if a consultant came to me and said, “I’m so confident in the strategy I lay out for you that you only have to pay me if I execute on it and execute well enough to hit the revenue goals you have set forth”. Why would a company EVER say NO? I know I wouldn’t. There are, however, many of us, that do need that “month to month” paycheck. You can look at this in 2 ways: 1) You can map out your beginning projects as if you are in a start up company. So, you map out your consulting KNOWING you will be “in the red” for 3 months; or until your projects start ‘making you money’. Who better to make an investment in than yourself? 2) You can charge a ‘small’ up front fee…maybe “min. wage” per hour…and get most of your money on the back end while still having money to live on the front end. Every project or consulting assignment is different, however by being paid on performance, you are not only showing your confidence, you are also ensuring yourself you will not take on anything you cannot handle OR if you do choose to take on something you cannot handle, you will make certain that you partner up with one of the best in the industry to learn.
It’s very simple in sales / marketing to set goals and only be paid if the goals are obtained, but what about other industries that have a large number of consultants or companies vying for the same business. Broken down below are 5 areas where I see a lot of consulting and how you can structure your pay on a performance basis.
1. Web Design / Development
- May be held accountable for a) web stats b) number of sales on site c) stickiness of site
2. Free lance copyrighting
- May be held accountable for a) Amount of time user spends on page b) Drop off rate c) CTR
3. Career Coaching
- May be held accountable to getting someone the job they can succeed and prosper in
4. SEO mapping / content development
- May be held accountable to page rank in “x” amount of time
I know there are many more, but these are ones I see the most often on the networks that I am on. As with anything else; if you need work, you need to take some risk. If you’re good, you’ll be rewarded. Consulting models such as this are good ol’ capitalism at its finest.
When my better half walked in from work today he said, “Can you blog about 24?” So…being the dedicated wife that I am, here goes…
I started watching 24 my Junior (or was it Senior – who remembers?) year in college. Like everyone else, Jack Bauer immediately became ‘my hero’. Why is it that so many people are drawn to Jack Bauer? Probably because he has the same ‘charisma’ as most successful business executives today. Let’s compare:
Does not listen to authority when it goes against his “gut”? YES
Will die for what he believes in? YES
“Lady’s man”? YES
Works for the betterment of others at a personal sacrifice? YES (is this the same as corporate America? I hope not; but this is what we are becoming…more socialist and less capitalist. Why do people find that intriguing?)
Incredibly persuasive / able to sell himself? YES
Can choose “work” over “personal relationships”? YES
So, it sounds like Jack Bauer would fair well as the CEO of a company, however I don’t think he’d be able to ‘climb the corporate ladder’; he’s too rogue, has too much distaste / disrespect for for authority, and will not back down when he believes in something. Start up company? He could do that. CEO or running his own company? He’d be great. Attempting to work in Corporate America? Not a chance. He’s a “linchpin“.
Two things I look for in every company I work with:
1. Do they executives believe in continuous learning as well as personal / professional growth AND will they aide you in your journey…
2. Is their business model, or product, something new, innovative, and / or something that the market has not seen before.
If the answer to these two questions is not “YES”, than I know this start up business is not for me. However, if the answer IS “yes”, I know that I will do anything in my power to work with, and learn from, these individuals. Even if it means working for free for a while; just to prove myself.
When I was 22 yrs old, I began working at Kaplan University, online higher education giant. However when I entered the working world, Kaplan University was called “Kaplan College”; they only offered 4 degree programs (now offer over 100 if we include specializations); and more importantly, only had 60 admissions advisors or ‘sales reps’. While it wasn’t a “pure” start up in the sense of the word, it did grow immensely over the next two years and when I moved to a ‘real’ start up, had over 1500 admissions advisors, and had grown the student base over 1000%. It was a rush to be a part of. We purchased new buildings, there was a lot of room for advancement and learning. We had access to the C level business executives, ideas were listened to; and while sure – there were bumps along the road, it was still fun to come to work everyday. Not only were we doing jobs we believed in, but there was always something “new” and “innovative” to look forward to.
About five years ago, original owner and SVP of Sales and Marketing for Kaplan University, Richard Capezzali, developed a business concept with a young man named Todd Zipper. They wanted to prove that they could execute on numerous strategies that had never been ‘done’ before. The two innovators founded Education Connection, which was at first a lead generation company, and became the first lead generation company to 1) Be agnostic 2) Develop commercials – not school specific, for themselves, 3) Develop a lead that converts at over 10% 4) Build out an advising call center. I basically stalked Richard and Todd until they brought me on as their ‘first’ employee. I was in heaven. I was working with two men; one – an expert in education sales and marketing and the other – an Ivy league MBA who taught me operations, finance, etc. and both believed that it was POSSIBLE to make the impossible possible. I learned more over the four years with these men than I could have in any MBA program.
After four years with Education Connection, my husband and I were recruited to another start up higher education company out in Dallas. While the answers to the questions above were “Yes” and the interviews were fantastic, there was a difference in this company, yet I couldn’t put my finger on it. As soon as I came aboard, I was back in the “start up” mode; building and executing quickly, driving revenue, and having fun doing what I love to do: build businesses. What I realized while I was working for this company was that although they were a ‘start up’ company in that the idea was new, we were just reaching profitability, etc. all of the C level executives or business partners had worked together for 15 years. And in that 15 years, they had already developed a culture; one that was unlike a “typical” start up business; it was more like a 10 year old corporation. Not for me. That being said, because I believed (and still do) strongly believe in the mission, I stayed onboard and did what I do best: drive revenue and cut costs…
Until a few months ago.
For the past few months, I’ve been consulting with numerous marketing and education companies. Some are start ups, some are trying to devise new revenue streams, some I’m working with to build out new products…but here is what I know. I love consulting. Every ‘project’ is basically a small start up company AND I get to choose who I work with. If I don’t like a project, I “just say no” and move to the next. I’m only working with companies I believe in, working with people who are innovators and allow me to be innovative, and I’m building my skill set with every project I take on.
The first three companies I worked for, while only over a seven year time span, all played integral parts in allowing me to do what I’m doing now.
So, for those of you who are going to be out of college soon, looking for internships, a career path, a job, etc. my advice to you is to look for a start up company. You will learn and blossom quickly and it will give you the skills you need to go anywhere. You will be adaptable, wear many different hats, and know what a true “team” environment is. There are several solid sites you can check out, a great one being Start Up Digest, that will send you jobs from all over the world with start ups.
Be innovative. Work for a start up.
I stopped blogging as I realized I was unsure what I was blogging about. Sure, I’m similar to all of the other ‘gen y’, “i have something to say and I want people to listen”, ego driven marketers, but what do I have to offer people that’s interesting to read about?
After a couple of months deliberation, this is what I’ve come to; I’m 29 years old and have driven billions (not millions, billions) in revenue; I’ve successfully worked in 3 start up ventures; and I love people. So, what can I offer?
Experience. Tips on how to move up quickly. Lists of mistakes, what I’ve learned from them. And “net/net”, I can offer it all honestly.