I hate the Steven Stills (and later redone by Crosby, Stills, Nash, and Young) quote, “If you can’t be with the one you love, love the one you’re with”. Does that not say to anyone else, “it’s okay to settle”? No way, not me – not for a moment would I ever settle. What do you do when someone says, “NO”? Up to age 11 or 12, I’m sure I threw temper tantrums. That was until I figured out what the word, “manipulate” meant; and became a master of manipulation…probably until age 22 or 23. And yes, I rarely heard “no”. I began working for two phenomenal businessmen around this time who were too smart to be manipulated. They just didn’t deal with it. I learned the best way to get what I want was to 1) Be honest 2) Demonstrate my value add.
Since that time, certainly I’ve had disappointments and heard that hated word, “No” while feeling the nasty claws of rejections; but surprisingly – minimal rejections thus far when it’s come to business. Up until this week, I’ve gotten every job I’ve wanted. One may read this and think, “ugh. egomaniac”, but truly – I did nothing to get jobs except be honest and demonstrate value add. Ok, so maybe I’m a bit of a schmoozer as well and I’m sure that helps, but again – that’s part of my personality – take it or leave it. This past week, someone “left it”. They didn’t want to hire me.
Just to be clear and not sound like a ‘kvetch’, I do still have my own company, a great life, I’m working for a phenomenal start up right now, so “business life is good” and I can’t complain; but I do want to use this as a learning experience. What can I learn from being ‘turned down’?
“Elevator pitch” version of the situation; great company, great mission, great executive team, (but in my opinion) only average senior level revenue drivers. I worked with one of the executives, found her to be brilliant and knew I could learn a lot from her – so asked if I could ‘help’ the company in certain areas at no cost; all I wanted in return was to learn from the executives. I am learning and certainly have not been asked to do any work at all; but as I’m getting deeper into certain parts of the company, I like the company. I see an absurd amount of potential and the people who are driving the revenue are simply not “revenue drivers”. They’re good employees, great analysts, great operators, but they’re certainly not the type that wake up at 2 AM with an “idea” as to how to drive revenue in different ways, develop a pro forma, and execute first thing in the morning. Franky, I’m unsure if any of them have played a revenue driving GM role or have even owned and managed a P&L before. Hence, I’m frustrated. I know the roles these individuals play and I am confident I can add more value. And Yes – this is my EGO talking; but I do believe I could rev this company up. So, I told the executive I was working with that I wanted to work there. AND I told her I would work there FOR FREE. These employees make base salaries…I would work on performance only. Response? CRICKETS! I got nothing!
Initial reaction was anger (bruised ego), but after a day or two I realized the important ‘take away’ here for me is the “why”. What’s wrong with me? My track record in this particular industry is flawless. My track record in start-up companies is flawless. Certainly I’ve made hundreds of mistakes in each business, but the businesses have all still prospered and were brought to profitability.
So, I figured I had 2 options: 1) Take a good look in the mirror and put myself in this executive’s shoes. Why wouldn’t I hire me? 2) I could just ask why she didn’t respond. So, I did ask (via email) why there was no response and didn’t get a response on that either. My assumption (which I hate making assumptions) is that she is an executive in an important company with a lot of work to do; she hasn’t had time to address. That’s fine with me (although at times I do believe I’m the center of the universe), reality at age 30 is that I’m NOT!
As for Option 1, I looked in the mirror and put myself in this individual’s shoes; whew – talk about a few days of insecurity!
Was I too ego driven? Too cocky? Was I coming off as not a “team” player? Perhaps I’m too ‘honest’ about my feelings towards what the business could be doing better? Or worse; does she just think I suck? I’m not ‘corporate’ enough? I could go on and on with these thoughts I’ve been thinking all week, which will probably serve to do nothing but make me upset (again). But really, at the end of the day, I feel like there must be something significantly ‘wrong’ with me if I’m offering to work on a performance basis (free unless I perform) and someone says “NO”.
So at this juncture, I wait for option 2; I wait for a response. And while the egomaniac, immature, 11 yr old in me would like to throw a tempter tantrum and know WHY I can’t have what I want…and the 18 year old wants to say, “Your loss”….the 30 year old will continue to try to learn from this and learn how to handle the age old issue of “REJECTED”!
In Malcolm Gladwell’s book, Outliers, he talks about the rule of 10,000 hours. He cites researchers agreement that “10,000 hours of practice is the optimum time needed to gain expertise”. He goes on to demonstrate in a myriad of industries that all experts in a field have a minimum of 10,000 hours working or practicing in that field. He cites The Beatles, violin players, Bill Gates and software programming, and numerous other examples.
He does not, however, tie this into any sales, marketing, or other businessmen. Does this ‘rule’ hold true when applied to business? If yes, it would certainly show that “experience” is the #1 factor in determining job hires an success rates; but we know experience is not the #1 factor. I believe that the 10,000 rule can translate to business, however past the point of 10K hours, there is likely little difference in someone who has worked 100K hours vs. 50K hours. At that point, it would be more about innate ability and ambition.
In going back to Gladwell’s book, his examples all talk about “practice”. The Beatles “played” for 10K hours, Bill Gates “coded” for 10K hours…so I’m wondering, how do we “do” 10K hours of business? Does this mean 10K hours of work in 1 area? 10K hours of work researching? I look at myself and executives tell me my ‘best’ skillset is sales. Well, I started to sell when I was 18 and had my own business in college; is that why I’m more successful now than the majority of people my age? Did I hit that 10K hour mark sooner?
I’m not sure about me; but I am sure that I would like to figure out how to go about getting 10,000 hours in each business area – so this will be my next conquest.
It’s not good. period. I should probably start by telling you what I think of as a corporation: 1) Sign offs 2) “strategic plans” that cannot be altered in a moment’s notice 3) High level executives who want to ‘stick with what they know’.
In my first start up, we went completely outside the box and did things that had never been done before. We didn’t listen to other people’s opinions, but like the book BLINK says, we went with our gut…and we got it right. We had belief in our product (leads), we were able to sell our product, and our CEO / COO that ran the marketing component of our business were not limited by norms. To be more precise, they went against the norms. We ended up with two things: 1) Profitability in under one year 2) A new business model for our industry. If we had been running our business trying to stick with what we knew, not changing or testing things on the ‘fly’, and not listening to the younger / less experienced folks in our organization, none of this would have occurred.
Taking “C” level executives from the corporate world and throwing them into a start up business is not a good thing unless there is balance. If you have 3 “C” level or “VP” level employees from ‘corporate’, they should be balanced by those of us who have succeeded in the ‘start up’ world. There is a reason the same people are successful in start ups again and again and again; they have great business instincts, have no fear, and are tenacious. When they try something that is “outside of the box”, they’re going to do whatever it takes to make it work. They’re out to prove their model. In many companies, they would likely be defined as “rebels” as they may be superstars, but many of their ideas are viewed as outrageous.
Start up people need freedom. They need freedom to make decisions and freedom to act on decisions within a short time frame. Not everything must be laid out in a “plan”. If something works, SCALE IT…and scale it immediately before your competitor does.
Where did this come from? Many companies I work with have solid products…not disruptive technology and neither are all business models different, but the products can certainly beat out that of their competitors. Most have high level executives who come from ‘corporate’ backgrounds; certainly brilliant and experienced in their respective areas, but ‘corporate’ nonetheless. At times, I’m hired to consult in one area that I’ve had immense success in; marketing for higher education. Under the marketing umbrella, many times I’m hired to execute on ONE aspect of that strategic marketing plan. I attempted to remain focused on that specific ‘goal’ and as I’m was executing, it becomes apparent that there are secondary strategies needed to supplement what I was doing. It’s low risk / low cost. I put it out there for the companies to evaluate. Response, “We’ll think about it”…and you could tell the companies weren’t ‘really’ going to think about it. Think about it? 1) Who thinks about anything in a start up? Think about it for 5-10 minutes maybe…and get back to me with an answer. It would be less than a $2K test. I wanted to say, “if it doesn’t work, take it off my paycheck…” but surprisingly keep my mouth shut. 2) DATA. Past data from the same exact type of campaign shows that my ‘gut’ instinct was correct. I guess I should have sat down and made a formal “business case” for what I wanted to do, but it’s a start up – who has the time?
Anyways, as a consultant – even if hired to focus on 1 area of the business…I consider it my “job” to advise on other parts as well. I don’t mind being told, “No”, if there’s a good reason…but for a cheap test, that’s 100% scalable, and historical data proves it works…I don’t want a “No” or an “I’ll think about it”. I want a “Go for it” – like a start up company with a “start up” executive team would do.
The smartest move I’ve made in my professional life was to take a salary cut.
When moving from my first “Corporate job” at 24 years old to my first “start up”, I took a pay cut. Why? I could see the value and ROI in a longer term investment. I left a company where I was the ‘best’ of about 1600 people to go back to the bottom. For what? I found my mentors. I found two businessmen who, between the two of them, encompassed everything I would ever need to be successful. What’s ironic about this is it is now about 6 years later and when I look back at those wondrous three years working with these two men, I remember what one used to say to me. He would say, “You should be paying ME for allowing you to work here because you are learning more than you would be in any MBA or Doctorate program”. Looking back now, he was right. I should have been paying him. Everything he taught me, everything I watched, the meetings that I had become a part of; he truly taught me not only how to build a business, but more importantly – how to build and successfully manage the people in that business. He was the best sales and marketing individual in my industry and I was his sponge.
His counter part, my other mentor, had quite the opposite skill set. He was master in operations and finance (yuck). That said, “if you want to run your own business one day, you have to be able to have worked in all areas of the business that you will be running”. I did. I learned operations, I learned finance; and I even learned to like and see the value in both.
So, a year after leaving that business, there are so many lessons and conversations that run through my head daily, sometimes hourly. I feel that everything I do has their “mark” on it because they taught me to be the business person I am today. Looking back through this blog, most of my posts are things I’ve learned from them; and in my everyday life…their faces and voices run through my head constantly. To share a few of the key learnings:
1. Hold yourself accountable – don’t play blame games and don’t ever blame anyone else for something that is in your domain. If something goes wrong in your department or on your project, OWN UP TO IT. While your manager or boss may be angry, they are going to respect you more for coming to them vs. hiding it from them and trying to fix it on your own. Most importantly, take a step back and learn from your mistake; explain your learnings to your boss when owning up to your mistake.
2. Get out of your comfort zone – if you’re good at something, congrats! Now…GET OUT! If you’re comfortable in what you’re doing, you’re dead; you won’t grow anymore. Figure out ways to either scale what your doing, train what your doing, or change it in some other way. If there are no changes needed, get out and do something different. Ask yourself, “would you rather be in the minor leagues as the best player for 10 years?” or would you rather jump into the major leagues; you may not be the best in the beginning, but you will get there.
3. It is the manager’s fault if someone is terminated or quits – LOOK in the mirror every time you lose an employee. If you cannot look in the mirror and say, “I’ve done everything in my power to keep this employee”, you’re not a good manager. People don’t leave companies, they leave managers.
4. Treat everyone as if they are your most important client – this means vendors, employees, bosses, etc. Everyone deserves to be treated with respect; you will get more production out of treating people with respect than you will berating them.
5. Don’t waste your time doing something that has been done before. If you’re not innovative, you lose. Developing the same business plan and just “doing it better” is a waste of time; your competition, the company that was there first, will rise up eventually. Do something that has never been done and always have a unique value proposition. It’s all about disruptive technology.
6. Your gut is great for ideas, tests, and innovation. Data is better.
7. Test everything you can make a business case for.
I could go on and on, but that’s not the purpose of this post.
Unfortunately, as with all good things – the relationship came to an end. Since that time, I’ve worked with so many intelligent and innovative people. I take minimal and sometimes do not even charge executives that I would like to work with, simply so I can learn from them.
Interestingly enough, I have yet to find anyone that I want as a ‘mentor’. Not like “before”. Perhaps this is part of growing up? I’m not sure. There are a couple people who I want to take bits and pieces from, but no one I would work for FT to become an all around “better me”.
As with any relationship, I’m beginning to see that I’m “comparing” everyone with the best mentors I’ve ever had. I remember doing the same with boyfriends before I got married…and I remember being told by everyone NOT to do so.
Also analagous to any other relationship, I think the foot prints that were left in my heart and my head from these men will be there forever; and it’s time to move on, take my experiences with them, and build upon them.
What I’m stuck with; Am I getting too “old” to work with people I will learn from so entirely? Do I need to be in the same organization / work with them to do so? More importantly, will a day in business ever go by where I don’t think of my first two mentors?
It’s happened. After all the years of hard work thinking I would become different than my parents; I’m the same. And this is the happiest I’ve ever been in my life; so I guess they had something going!
I grew up watching my father own his own retail business and watching my mother own her own speech business; everything she did was contract work. With a father who owns a retail business, you can imagine – retail businesses fluctuate with the economy…so our lives fluctuated with the economy as well. As soon as I was out of college and working in “Corporate America”, I always said…”I will never own my own business”. I LOVED the security of that paycheck. I loved planning in advance how I would budget and what I would do with my money. This was a sense of security and independence I’d never known before and I was NOT giving it up. As I said, “I would never own my own business”.
My mother always saw 7 or 8 patients / day (speech pathologist working in home health) and I didn’t realize until I was older (over the past couple years) what a fantastic job she had. She made great money per hour / per patient (Has her Masters and is well known in the field) AND she could work her own schedule. From ages 21-27 while I was in corporate America, I always “assumed” I would be one of the women who brought their child (or whose husband brought the child) to daycare around 8 or 9 am…and then would pick up the child around 5 or 6 PM. This was “the plan”. As I starting working more and working with more “working mothers”, my ideologies began changing. All they did all day was look forward to spending time with their child. They “worked” literally for their children or so they could pay daycare; I didn’t think this would “work” for me.
So now, almost 30 years old…what am I? I’m a business owner who contracts and consults on an hourly basis. I make my own schedule; and have times when I’m CRAZY busy and have times when I’m bored (not many yet, but there will be). What have I become? I’ve become my parents. A combination of / the best parts of both of them.
I don’t have a child yet, but like my mother – I want to be at every after school sporting event and be able to schedule days off without having to worry about “the number of sick days”. Like my father, I don’t want anyone else taking a percentage of my money or telling me what to do and when to do it.
So – while it’s taken me almost 30 years to admit it, I guess they got it right; and I’m going to be just like them.
In a conversation with fellow blogger, consultant, thinker, coach, and innovator, Josh Allan Dykstra, he brought to my attention an article written by Pixar’s CEO called, “How Pixar Fosters Collective Creativity”. Our original discussion was surrounding a blog post I did months ago as well as a TED video talking about how schools and corporations kill creativity and Josh sent me the article as he thought I would enjoy Pixar’s creative process. I not only enjoyed the article, but picked out something that we all ‘say’ we understand, but don’t. This article made me realize the difference in a good company versus a great company as well as a good manager versus a great manager. The difference is only 2 letters: WE.
While working at the Kaplan Inc conglomerate for about six years, creativity was not only appreciated but welcomed; and a team approach was sought to build out ideas into actions. When I was 23 years old, a woman named Wendi gave me one of the best pieces of advice that I’ve received to this day. She said, “Don’t ever use the word ‘I’. Always say ‘we’ when you’re talking about a success story, a new idea, anything; whether it be to a partner, colleague, or manager”. At the time, it made sense – but I thought it was kind of a ‘sales’ tactic. It doesn’t take a psychologist to figure out if you say, “we”, others are going to subconsciously feel a part of what you’re doing; especially if it’s a success story or an idea that will be successful.
It’s taken the last few years to realize the importance of that “we”. It is not merely a ‘sales’ tactic, but it defines a culture. The culture of companies like Pixar or Google. I didn’t “love” the last company I worked for and could never put my finger on the reason why; great vision, smart people, etc. but it hit me this morning…in meetings, it was always, “MY marketing campaign is driving $1 million in revenue” or “I will have the highest conversion rate”. It was a bunch of egoists. Now, I don’t have a problem with egoists as I believe most of us can be one some of the time. The reason I started blogging was so I could be an egoist…write about what I think and about what I want…but I did not bring and work hard to leave the “ego” at the door while doing business.
What I’ve learned is that Pixar’s philosophy is not brain surgery; it’s the basics of any team oriented business model. The difference is that everyone, including the CEO, buys into it. They live it, breathe it, and it has become their culture. Hats off to Pixar and hats off to anyone else who works at a company where “we” beats the “I”.
First rule of business, or specifically – business relationships is; “treat everyone as if they’re your most important client”. I believe it was my old COO who gave me that advice and he had taken it from one of the classic business books, Dale Carnegie’s “How to Win Friends and Influence People“. If you are in business and have not read that; you should.
If you are managing people, relationships, sales and marketing managers, anything that may cause you human interaction at some point; if you follow the principles laid out in this book, you can’t go wrong.
Some people may read this and roll their eyes and say, “BUT I’m the client. They should be kissing my ….”. So let’s look at a couple of simple scenarios.
1. You’re a marketing manager and you’re purchasing ad space on a website. You are on the phone with this site’s biz dev. executive and you love the price as well as the site. The one ‘glitch’ is that because the site is “newer”, there are no real time stats; hence, you are unable to tweak creative or even pull the ad if need be. There are several potential longer term solutions to this, but in the ‘short term’, what do you do? Do you A) Not work with the company B) Tell the Biz Dev exec you “cannot work with them unless you have real time stats” or C) Explain to the biz dev exec. that “you are in a ‘partnership’ together and in order for this to be a “win/win” for both of you; you are accustomed to being able to see your stats and make changes real time.” You then ask, “How are other companies dealing with this” and / or “Do you have any suggestions as to how we can work together to combat this?”.
Most of us will read the line above and say, ‘option C’. However, in the ‘real world’, ads are pulled all the time for lack of reporting. Those selling ad space get yelled at all the time for not giving stats. Is this a business relationship that will continue in a positive manner in the future if we go with option A or B? Definitely not.
2. You are a manager. One of your team members comes to you because they have an issue with another member of the team. What they are ‘complaining’ about, you’ve heard 100 times before. In your head, you’re immediate reaction is: “I don’t have time for this crap”. However, this is one of your top employees. Best way to handle this? Ask questions and find out the root issue. Is this individual complaining because he / she is insecure? Are they in need of some attentions / positive reinforcement? Have they just had a bad day? Take the extra 5 minutes to listen (as you would your most important client). Sometimes all people need to do is ‘vent’. That extra 5 minutes could be a ‘make it / break it’ for that employee.
So, how do you treat everyone as if their your most important client? Well, first you have to ensure you treat your clients well; or that your outlook on how to treat clients is correct. We can boil it down to a two key tactics: 1) Respect 2) Empathy.
In management, the best managers ‘treat people as they would like to be treated’. Cliche? Yes; but also true.
More importantly; be empathetic. Whether it be a vendor, an employee, a colleague, or even your boss coming to you with an issue, don’t snap back a response. Take a step back and put yourself in their shoes for a moment. Try and see the situation as they do before you respond.
If we all just took 10 seconds before responding and we put ourself in another’s shoes; we are empathetic, more likely to be respectful – and this will probably treat the individual as if they’re you’re most important client.
After writing my last post I had several great comments showing me that 1) I did not delve into the actual performance model, but more so the overall business model 2) I didn’t give any helpful examples 3) I didn’t speak about the variables that are needed for success 4) I didn’t say why this pricing model would work; so to continue on my past posting.
I contend that consultants that utilize a ‘pay for performance’ model are more likely to get and retain clients as well as make more money.
Reasons this model works:
1. Client is taking on little of the risk – more likely to give you the business
2. You can charge more money on the backend of a consulting ‘gig’ than you can if you charge up front as you are taking all of the risk.
3. Long Term, there is a higher likelihood of people coming back to you for jobs as they like the model of taking minimal risk. You also may be able to get signed on a retainer because businesses like people who are confident and have made them money in the past.
4. You can also set up pay for performance deals ‘long term’. So, instead of getting paid 1 lump sum, you can get paid a percentage of revenue from your project or product every month for a year, 2 years, etc.
4. By taking on the risk, you are showing the client you are confident in your abilities.
In my experience, the variable(s) critical to success are 1) Knowing what you know and knowing what you don’t know; this model alleviates you taking on projects you cannot complete successfully, however it also affords you the opportunity to refer the ‘right’ person. Instead of taking a commission or money for your referral, you can go through the process or project with the person you have referred it to – therefore expanding your skill set and learning. 2) Knowing your industry 3) Experience. If you know your industry, have had numerous experiences, and have a stand out skill set, this will likely be a good pricing model for you.
As noted from other comments, there will inevitably be variables that impact your success. These variables change dependent on the business, however this is where experience comes into play. If you have done similar projects, you know what obstacles may come your way and can account for those obstacles when building out your contract, pricing model, and / or plan.
Examples of “Pay For Performance” consulting:
Business Development Consultant (easiest):
A company brings you on to consult in bringing them more partnerships, vendors, or clients. You can structure your payment plan so that you only get paid “if” you bring on a partner. This is analogous to a broker’s fee and can be set up in a few different ways depending on the situation. The easiest way is to get a ‘finders fee’. In my arena, I typically set up larger deals by which partner companies are purchasing from the client. I get paid 10% of total revenue for a year post the deal going live.
Training / Performance Improvement Consultant:
When you first speak with a company, you will need to see their metrics. For example, if you are wanting to work in ‘sales training’, when you go in – the current metrics are at 5% lead to close. Before you put together your proposal, you will need an assessment day (possibly more) where you listen to the current sales pitches, review any content / scripts, etc. You can then assess (based on your experience) how much you can increase the sales conversion rate as well as how that will affect the business overall. This is how you arrive at your pricing. So, if you are working in higher education online and you go to a company that has a 2% conversion rate – and you assess that you can bring it to 2.2%. This doesn’t sound like a lot, but if you look at the average lead cost ($30), your cost per acquisition on 2% is $1500; while your cost per acquisition on 2.2% is about $1360. If a higher education institution enrolls (sells) 10,000 students per month and you are able to raise that 2% to 2.2%, you have saved the company $1.4 million dollars in just 1 month or about $17 million per year. The way I would be paid in this situation, I would ask for $50 for each enrollment (or sale) that closes at over 2.1%. You could also just give a flat price / tiered pricing like…If conversion for the month = 2.1%, you get $15,000. If 2.2%, $30,000, etc.
To Be Continued Later This EVE
When I stopped working FT a few months ago, I wasn’t sure what direction I was going. Three schools of thought: 1) Start my own company. 2) Be a consultant 3) Get another job.
I knew I didn’t want another FT job (at least not right away) as I’m a ‘start up ‘ junkie. I like to build businesses, departments, strategies, and ideas…and then take from conception to “LIVE”; and make them profitable. So that left me with either my own business or consulting. I realized, the two did not need be mutually exclusive. So, while building a business plan, I’ve been consulting and contracting. As higher education, specifically online higher education, is an incestuous industry; as soon as word got out, the phone calls and requests came in. It seemed that this would be easier than I thought – at first.
I quickly realized that to be successful in consulting, to be referred, and to work with numerous clients, it would take a lot more than a great past track record. It would take patience (something I don’t have much of), discipline to NOT take every job offered, and more so, this was yet another great experience where I was learning to ‘check my ego at the door’. In return, and the reason I love consulting, I was learning just as much from clients as they were learning from me. I quickly took the revenue driving sales and marketing strategies I had employed in higher ed and took them across numerous verticals.
So, why do some consultants make it? Why are there some of us that get repeat business while others may spend weeks or months marketing themselves and get nothing? Very simple answer: PAY PER PERFORMANCE CONSULTING.
So how does that work? Well, it depends on what you’re consulting on. However – there is one thing we can agree on: companies would rather YOU take the risk than them. We can also agree that if a consultant came to me and said, “I’m so confident in the strategy I lay out for you that you only have to pay me if I execute on it and execute well enough to hit the revenue goals you have set forth”. Why would a company EVER say NO? I know I wouldn’t. There are, however, many of us, that do need that “month to month” paycheck. You can look at this in 2 ways: 1) You can map out your beginning projects as if you are in a start up company. So, you map out your consulting KNOWING you will be “in the red” for 3 months; or until your projects start ‘making you money’. Who better to make an investment in than yourself? 2) You can charge a ‘small’ up front fee…maybe “min. wage” per hour…and get most of your money on the back end while still having money to live on the front end. Every project or consulting assignment is different, however by being paid on performance, you are not only showing your confidence, you are also ensuring yourself you will not take on anything you cannot handle OR if you do choose to take on something you cannot handle, you will make certain that you partner up with one of the best in the industry to learn.
It’s very simple in sales / marketing to set goals and only be paid if the goals are obtained, but what about other industries that have a large number of consultants or companies vying for the same business. Broken down below are 5 areas where I see a lot of consulting and how you can structure your pay on a performance basis.
1. Web Design / Development
- May be held accountable for a) web stats b) number of sales on site c) stickiness of site
2. Free lance copyrighting
- May be held accountable for a) Amount of time user spends on page b) Drop off rate c) CTR
3. Career Coaching
- May be held accountable to getting someone the job they can succeed and prosper in
4. SEO mapping / content development
- May be held accountable to page rank in “x” amount of time
I know there are many more, but these are ones I see the most often on the networks that I am on. As with anything else; if you need work, you need to take some risk. If you’re good, you’ll be rewarded. Consulting models such as this are good ol’ capitalism at its finest.
When my better half walked in from work today he said, “Can you blog about 24?” So…being the dedicated wife that I am, here goes…
I started watching 24 my Junior (or was it Senior – who remembers?) year in college. Like everyone else, Jack Bauer immediately became ‘my hero’. Why is it that so many people are drawn to Jack Bauer? Probably because he has the same ‘charisma’ as most successful business executives today. Let’s compare:
Does not listen to authority when it goes against his “gut”? YES
Will die for what he believes in? YES
“Lady’s man”? YES
Works for the betterment of others at a personal sacrifice? YES (is this the same as corporate America? I hope not; but this is what we are becoming…more socialist and less capitalist. Why do people find that intriguing?)
Incredibly persuasive / able to sell himself? YES
Can choose “work” over “personal relationships”? YES
So, it sounds like Jack Bauer would fair well as the CEO of a company, however I don’t think he’d be able to ‘climb the corporate ladder’; he’s too rogue, has too much distaste / disrespect for for authority, and will not back down when he believes in something. Start up company? He could do that. CEO or running his own company? He’d be great. Attempting to work in Corporate America? Not a chance. He’s a “linchpin“.